PRIVACY POLICY
At Black Pearl, we value the trust our guests place in us and are committed to protecting the privacy of the information you share. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a reservation, submit an inquiry, subscribe to communications, or interact with our restaurant and guest services.
By using our website or providing information to Black Pearl, you agree to the practices described in this Privacy Policy.
Effective Date: April 8, 2026
INFORMATION WE COLLECT
When you interact with Black Pearl, we may collect information that helps us provide a seamless and personalized guest experience. This information may include your name, email address, telephone number, reservation details, dining preferences, special requests, event inquiry information, and any other information you voluntarily provide through forms, reservations, or direct communication with our team.
In addition to information you provide directly, our website may automatically collect certain technical information such as your IP address, browser type, device information, pages viewed, referring websites, and the date and time of your visit. This information helps us understand how visitors use our website and allows us to improve functionality, performance, and overall user experience.
HOW WE USE YOUR INFORMATION
The information we collect is used to support the services and experiences you request from us. This may include confirming and managing reservations, responding to inquiries, communicating important guest service updates, coordinating private dining experiences, and providing information related to upcoming visits.
We may also use information to improve our website, better understand guest preferences, enhance customer service, maintain the security of our systems, and comply with applicable legal obligations. Black Pearl uses guest information only for legitimate business purposes related to restaurant operations and hospitality services.
GUEST COMMUNICATIONS AND SMS MESSAGING
Guests who provide a mobile phone number may receive text message communications related to their interactions with Black Pearl. These messages may include reservation confirmations, reservation reminders, modifications to existing reservations, waitlist notifications, guest service updates, and responses to questions submitted through our website or staff.
The frequency of messages will vary depending on your reservation activity and communication preferences. Standard message and data rates may apply based on your mobile carrier's plan.
You may choose to stop receiving text messages from Black Pearl at any time by replying STOP to any message. For assistance, you may reply HELP or contact our team directly. Opting out of text messaging may limit our ability to provide certain reservation-related communications.
EMAIL COMMUNICATION
If you provide your email address, Black Pearl may contact you regarding reservation confirmations, event inquiries, guest service communications, and information you have requested from us. From time to time, and where permitted by law, we may also send updates about restaurant news, special events, or other relevant announcements.
You may unsubscribe from promotional email communications at any time by following the unsubscribe instructions included in the email or by contacting our team directly.
COOKIES AND WEBSITE TECHNOLOGIES
To enhance your browsing experience, Black Pearl may use cookies and similar technologies that help us understand how visitors interact with our website. These technologies allow us to improve site functionality, remember user preferences, measure website performance, and better serve our guests.
Most internet browsers allow users to manage cookie preferences through their browser settings. While disabling cookies is possible, doing so may affect certain features and functionality of the website.
ANALYTICS AND WEBSITE PERFROMANCE
We may use trusted third-party analytics providers to better understand visitor behavior and website performance. These services help us evaluate how guests navigate the website, which pages are most frequently visited, and how we can improve the overall experience.
The information collected through analytics tools is generally aggregated and does not identify individual users. This information is used solely to improve website functionality, content, and performance.
INFORMATION SHARING AND DISCLOSURE
Black Pearl respects the privacy of its guests and does not sell, rent, or trade personal information to third parties. We may share information with trusted service providers who assist in operating our business, including reservation management systems, website hosting providers, communication platforms, payment processors, and technology partners.
These service providers are only given access to information necessary to perform their services on our behalf and are expected to maintain appropriate safeguards for protecting that information.
Mobile phone numbers and SMS consent information are not shared with third parties or affiliates for marketing purposes. Guest contact information is used solely to facilitate requested communications and services.
DATA SECURITY
Protecting guest information is a priority at Black Pearl. We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, misuse, alteration, or destruction.
While we take security seriously, no method of electronic transmission or storage can be guaranteed to be completely secure. For this reason, we encourage guests to exercise caution whenever sharing personal information online.
DATA RETENTION
Black Pearl retains personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Information may be retained to support guest services, maintain reservation records, comply with legal requirements, resolve disputes, and enforce agreements.
When information is no longer required, reasonable measures are taken to securely delete, anonymize, or otherwise dispose of the information in accordance with applicable laws and business practices.
THIRD-PARTY WEBSITES
Our website may contain links to external websites, reservation platforms, social media channels, or other third-party services. Because these websites operate independently from Black Pearl, we are not responsible for their content, privacy practices, or security measures.
We encourage guests to review the privacy policies of any third-party websites they choose to visit.
CHILDREN'S PRIVACY
Black Pearl does not knowingly collect personal information from children under the age of thirteen. Our website and services are intended for general audiences and are not specifically directed toward children. If we become aware that personal information has been collected from a child without appropriate parental consent, we will take reasonable steps to remove that information.
YOUR PRIVACY RIGHTS
Depending on your location and applicable laws, you may have certain rights regarding your personal information. These rights may include the ability to request access to personal information, request corrections to inaccurate information, request deletion of information, or opt out of certain communications.
Guests who wish to exercise any privacy-related rights may contact Black Pearl directly using the information provided below.
CHANGES TO THIS PRIVACY POLICY
Black Pearl reserves the right to update this Privacy Policy periodically to reflect changes in our operations, technology, legal requirements, or business practices. Any updates will be posted on this page along with a revised effective date.
Your continued use of our website following the posting of changes constitutes acceptance of those updates.
CONTACT INFORMATION
If you have questions regarding this Privacy Policy, your personal information, guest communications, or any privacy-related matter, we encourage you to contact us directly.
Black Pearl
(904) 373-0200
contact@blackpearljax.com
880 SR-A1A N, Ponte Vedra Beach, FL 32082
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We appreciate the trust our guests place in us and remain committed to protecting the privacy and security of the information shared with Black Pearl.